Why Real Estate Entrepreneurs Don’t Make Consistent Profits

A common issue that most real estate entrepreneurs face is that they are not able to turn in a regular profit. In fact, they find themselves working harder than usual but receiving half or less of what they think they are worth – in stark contrast to the what they’ve heard at countless real estate seminar.

The real reason for this is not because they’re not working hard enough or not intelligently applying themselves to their business but in fact, due to being focused on the wrong side of their business. In other words, they tend to be more deal-focused rather than motivated seller focused.

Put simply, these real estate entrepreneurs find themselves stuck trying to get marginal deals to go through if they want to put food on their table.

What this also means is that you have very few interested sellers, thanks to not having any qualified leads to follow up with.

So, how do you solve this issue?

It’s by having a steady stream of sellers contacting you. This will not only ensure that you make more than a few sales and put food on your plate but also get rid of those sellers who are being difficult in the first place.

Once you take this approach, you’ll end up being in a position where you only talk to motivated sellers with the best homes and where you are able to make the most profits. This could mean even having sellers who are literally begging you to make the best deals for them.

And if you want to know how you can get to this ideal scenario as a real estate entrepreneur, all you have to do is understand the principles of Direct Response Marketing as well as Emotional Direct Response Copywriting.