The Usage of Keywords in Home Listing Descriptions

Certain keywords can sell your home faster than your competitors.

If you’re selling a home, you may believe that the only factors that you’ll need to consider are the timing and the competitive nature of the market. While these two should be highly considered, there’s also another factor that will help you sell your home for the best price – and that’s the listing keywords.

Words Matter

When it comes to selling a home, there are many ways that you can gain the upper hand, while fetching the best price at the same time. If turns out that home listing descriptions can help a homeowner sell their home quickly, efficiently, and with a solid price. How is this done? For instance, if you include the keyword “exposed brick” in your description, it highlights a specific feature in your home that many buyers are looking for. Remember, homes have desirable features like an open floor pan or a well-designed kitchen that portray their beauty in pictures. But, by taking it one step further, your words can be how you eventually seal the deal.

Focus on Amenities

If you have amenities in your home that you believe to be desirable, it’s important that you list them in your home description. Buyers love to look at pictures, but they also like to see intricate descriptions of what they’re going to expect if they show interest in your home. Things like outdoor kitchen, heated flows, and tankless water heaters are all uncommon amenities that you’ll typically find in a home. If you have something that stands out, flaunt it. Buyers will inquire more about it once they see that keyword in your description.

Kuba Jewgieniew is the head of Realty ONE Group, a real estate firm that provide the latest tools for their real estate agents so they can help their clients in the most beneficial way possible.