How to Succeed at Online Marketing as a Real Estate Investor

If you’re not sure about how much online marketing can aid one’s ability to succeed in the real estate marketing, then you must know that almost 75 to 85 percent of housing searches start online.

Taking the old school approach can only mean one thing: you’re going to be out of business soon.

Yet online marketing is hardly about setting up a website and being done with it. It’s a learning curve as things change every other day.

So, here are 3 aspects of online marketing that can help you succeed:

#1: Your website

Not only must you make it easy for your website visitors to view and navigate your site with clearly marked buttons but you should also make sure to add quality content along with your pictures and videos, if need be. Preferably, the content should be search engine optimized. Finally, ensure that people are able to contact you easily.

#2: Social Media

One of the reasons why real estate marketers fail at social media is because of not understanding that this medium should be used for hard selling but for building personal relationships. In fact, it is an ideal opportunity to not only highlight your unique business but also offer your expertise. No matter what you think: remember that social media is not just about you but more importantly, is about your fans, followers and other people.

#3: Classified Sites

Without a doubt, using classified ad sites is the best way to move your properties. There are a number of them that one can post on but Craiglist is the best of the lot. Make sure you post according to the rule, know when to post and how much information that includes details about the property as well as relevant contact information too.