Agents: Use These Tips to Generate Leads

Every agent wrestles with the same fundamental problem when first starting out, which is how to locate buyers. Even veterans struggle to get foot traffic on a property from time to time, but there are some time-tested ideas that real estate agents have relied on over the years to increase exposure of a home, and the amount of offers that come in for that home by extension.

Develop and Optimize a Website

Learn these three letters: SEO. Search engine optimization is only becoming more important as time goes on because business is shifting to the Web. Having a strong Web presence is key to getting more eyes on the properties you are trying to sell. Choose keywords that are related to your city so you can attract users that are close to your geographic location and exclude people just searching for homes.

Learn to Distribute Listings

Public events are good places to distribute listings, but the Web has opened the door to much more. Websites that host real estate listings are good places to start. Claim any available listings for yourself and list yourself as the point of contact. Craigslist and Kijiji are alternative destinations for your listings.

Hold Multiple Showings

Agents have to want to sell a home, which means scheduling showings and publicizing them accordingly. Advertise in local papers, on your website and on social media. When you hold the showing, go the extra mile and bake cookies to give the home an inviting smell.

Bio: Kuba Jewgieniew is revitalizing the real estate industry with the creation of Realty ONE Group, a non-traditional brokerage aimed at supporting agents with technology and education.