5 Steps to using Video Marketing for your Real Estate Practice

Video marketing is probably one of the hottest methods by which you can generate new leads. If you haven’t already begun to incorporate it in your real estate practice, then it’s time to do so, as it is very simple to carry and extremely effective.

So, here are 5 steps to finding video marketing success:

#1: Begin with the end in mind

Reasons why you might want to create a video in order to market your real estate practice would either be brand building, lead generation, listing plan and SEO. Once you know what outcome you intend to achieve, then you can move on to the next step.

#2: Do some Keyword Research

Regardless of the type of video you wish to create, you’ll have to do some serious keyword research. By this, you have to decide on a few target keywords and use Google’s Keyword Tool to find out which of these keywords will drive a lot of traffic to your site.

#3: Ask yourself which type of video you will use

There are different types of videos that you can use in marketing. Some of them include a neighborhood video tour, screen capture, slide show or a property tour. If you are clear about the outcome of the video, you’ll know which one to pick.

#4: Create the video

Based on the previous step, you’ll create the video when visiting your properties or just use a computer to build the screen capture or the slide show.

#5: Syndication and distribution of your video

While you can create an account on YouTube among other similar video sharing sites, syndication makes your job much easier, as you can just upload your video to one of these sites, and they will distribute it for you.